Great Big Family Play Day Welcomes Asante Mama

We are pleased to announce that Asante Mama has joined as a Exhibitor for the 2017 Great Big Family Play Day to be held May 7 in Griffith Park.

ASANTE MAMA is a social enterprise uplifting the lives of Uganda farm families by producing the freshest organic, non-GMO herbal teas, spices and cocoa.

‘Asante Mama’ is a true story of personal commitment and passion, that of Pamela Anyoti.

Some years ago, Pamela launched an innovative farming business to lift the rural people of Uganda out of their extreme poverty. Her goal was to increase productivity in agriculture and create employment and income in a sustainable way, improve livelihoods for farmers, while, respecting the environment. She promotes on her own farm and for farmers organic farming which is ethical, innovative and sustainable so farmers can produce cocoa, herbs and spices in addition to their food.

Every year, Pamela criss-crosses the lush Ugandan countryside, encouraging farmers to produce the finest fruits, cocoa, herbs and spices the company is famous for. While in the fields, farmers whose livelihoods she has helped improve always tell her ‘Asante Mama’ and that’s how the brand name was born. Pamela keeps a keen eye on every detail to guarantee the quality of the products!

By bringing these fresh and tasty products from the heart of Africa to the international market, she shares a message of warmth and generosity, reflected in her mission “Doing Business and Doing Good”. Through the sales of these outstanding products, ‘Asante Mama’ directly supports the income of over 10,000 families, guaranteeing them a better livelihood and a better access to education, health and social services.

The essence of the existence of Sunshine and the brand Asante Mama is to work directly with rural communities and support livelihoods. Through our NGO – International Friendship for Development we support rural schools by providing scholarstic materials, promoting inter-school sports activities and providing school meals, clean drinking water as well as construction of dormitories for girls and houses for teachers.

To prevent the spread of malaria, we provide mosquito nets to children in the schools we support – reducing drastically the incidence of mortality from malaria for children.

We are devoted to protecting our precious environment. Our innovative Environment Monitoring & Management Plan (EMMP) focus on planting indigenous trees. We raise tree seedlings in our own nurseries and distribute to all our contract farmers. This program is now creating awareness on the importance of planting trees for protecting and conserving the environment. We have made it obligatory for every farmer participating in the contract farming business to plant at least 20 trees as contract condition.

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